Interrupting society's daily programming, we present our projext "COMMERCIAL BREAK" with a quote from a recent conversation:
"if you think about the media as a colonial, white supremacist, genocidal system of information sharing to propagate how humans should behave in order to
succeed monetarily and socially in eurocentric white society, right? That's its function is to show you how you should comport yourself then you know it's a system that can be like a body. You can get sick or get a virus, right? And the George Floyd video is a virus that made it sort of eat itself, made it critique itself even. And what happens if you get a virus that doesn't kill you, you know what I mean, you become inoculated"
-Terence Nance in conversation with EricTheYoungGawd (2024)
¶ Our "commercial break" projext recognizes this inoculation and persist to break commercials. Electronic Program Guide (EPG) is the
actual name of the TV grid that shares information on the daily programming. Most EPGs only show the hours and minutes for current
programming as an infomercial plays above the vertically scrolling grid. Our un-EPG is different. For all the times tv hosts speaks,
"we will be back after a commercial break," we created the un-EPG to detail, to theorize in the break, to practice, to sharpen liberatory
praxis – in relation with the in-between moments of tv societal programming.
An elaborated description of this projext is found in the un-coding.
Quick Note on Site Navigation
¶ On this un-EPG are the titles and one-sentence descriptions of each intentionally, crafted "commercial break." When clicked, you will be transported to the "uncoding" website with the full scripts of the "commercial break." We used "scripts" to further investigate the dominant "programming nature" in society and imagine beyond it. "Commercial breaks" makes the familiar strange, and strange, familiar to offer insight with uncoding.
¶ You can return to the un-EPG by clicking the button at the top/bottom of each script on the un-coding site. This un-EPG also has a horizontal scroll, so you can witness some of the "commercial break" in a "24 hour" period.
if you want to "air" a commercial, please email [email protected]
